Incentivizing Product and Brand Reviews

This guide shows how to incentivize product and brand reviews using only Klaviyo and TRIFFT, directly integrated with your Shopify or WooCommerce store — no third-party review apps required.

Intermediate

Use Case

Marketing Manager

About Klaviyo Reviews

Klaviyo Reviews is a native solution for collecting and displaying product and company reviews directly within your marketing stack. It supports both Shopify and WooCommerce stores and enables you to gather feedback without relying on third-party apps. Reviews can be submitted via email or onsite forms, and all submissions are tracked as events inside Klaviyo, making them fully available for automation and segmentation.

Why Incentivize Reviews?

Reviews play a critical role in building trust, increasing conversion rates, and improving product feedback loops. By rewarding customers for leaving thoughtful product or brand reviews, you can significantly increase response rates and ensure a steady stream of social proof — all while keeping the experience inside your brand ecosystem.

Prerequisites

Before you begin, ensure that:

You have Klaviyo installed on your Shopify store
You have an active TRIFFT project installed and configured
Klaviyo and TRIFFT are fully integrated

Step 1: Enable Reviews in Klaviyo

Klaviyo supports built-in review collection for both:

Product-level reviews (e.g. feedback on an individual item)
Brand-level ratings (e.g. service or delivery satisfaction)

Follow Klaviyo’s documentation to enable this feature.

Step 2: Understand the Review Events

Once enabled, Klaviyo automatically tracks two types of review-related events:

Event Name	Description
`Submitted Rating`	Brand or company-level rating
`Submitted Review`	Product-level review

These events appear on customer profiles and can be used as triggers in Klaviyo flows.

Step 3: Create a Reward Flow in Klaviyo

Set up a new Klaviyo flow that rewards customers for leaving a review.

1. Use an Event Trigger

Select either Submitted Review or Submitted Rating as the trigger event.

2. Apply Filters (Optional)

Examples of optional conditions:

Only reward reviews with a rating above 3
Limit to one reward per customer per 30 days
Trigger only for specific product SKUs or categories

3. Add a Webhook to Trigger a TRIFFT Reward

Typical reward would entail either adding points to member account or assigning a coupon.

Use the *Webhook* action in Klaviyo to trigger a reward in TRIFFT.