Public Segments

What Are Public Segments?

• Definition: Public segments are visible to members in app/on the web and members can self-register to these segments.
• Purpose: Use of public segment is useful when you want to ask customer about his preferences. According to these preferences he will see the content in the app.

Setup a Public Segment

• Follow the first 2 steps from article How to create a Segment.
• In the second step just click on the Public checkbox.

Let the customer join this Segment

You just created a segment which is accesible to customer. There are 2 ways how he can self-register into this segment.

1. Onboarding Process

   Do you want to show the list of Public Segments to customer right after registration?
   Setup the onboarding screen of the type Preference Center Screen firstly (more details in the Channels article). Example of this kind of onboarding screen bellow:

   

   
   

2. Change of Preferences

   Do you want to let the customer change his preferences later?
   Setup the right widget in the Profile linked to the User Segments so customer can change his preferences easily (more details in the Widget article). Example of the widget settings bellow:

Example Use Case

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Scenario:

The company wants to create many articles in the app, such as articles about food, cocktails, restaurant news, cooking tips and tricks, etc.

However, they do not want to overwhelm all customers with all these articles and instead want to show each customer only the content that is relevant to them—based on the segments they self-registered to.

Customer is asked about his preferences right after the registration during the onboarding process.

1. Setup the Public Segments.
2. Setup the onboarding screen of the type Preference Center Screen (more details in the Channels article).
3. You can also add widget in the Profile linked to the User Segments so customer can change his preferences easily (more details in the Widget article).