TRIFFT and Klaviyo Advanced KDP
When TRIFFT is connected to Klaviyo, even without Klaviyo's Advanced KDP (Klaviyo data platform) features, you can already build powerful use cases, and dynamic loyalty flows. But if you're using KDP, you unlock a deeper layer of intelligence and control — helping you squeeze more value from every campaign and every customer relationship.
This guide walks through how Advanced KDP helps marketers get more from TRIFFT data — not just by tracking more, but by acting smarter.
Customer Analytics Features
RFM Segmentation
Overview
Segments your audience based on Recency, Frequency, and Monetary value.
Key Use Cases and Benefits
- Identify at-risk customers and re-engage them with tailored rewards.
- Reward loyalists with advocacy-focused perks.
- Avoid diluting brand value by targeting only those who need the incentive.
Expected Outcome
Higher ROI from loyalty campaigns through smarter targeting.
Funnel Analysis
Overview
Lets you visualize drop-off points across key journeys — onboarding, coupon activation, redemption, and more.
Key Use Cases and Benefits
- Optimize onboarding flows by seeing where users fall off.
- Improve reward redemption by identifying bottlenecks.
Expected Outcome
Better user journeys and higher reward activation rates.
Conversion Overview
Overview
Analyze conversion rates across all channels — online and offline.
Key Use Cases and Benefits
- Compare purchases incentivized by loyalty vs. tender-only orders.
- Prove the commercial impact of TRIFFT-generated campaigns.
Expected Outcome
Clear attribution for your loyalty investments.
Audience Performance
Overview
Evaluates how well your segments are converting.
Key Use Cases and Benefits
- Identify underperforming audiences and adjust messaging or incentives.
- Reinforce strong segments with retention flows.
Expected Outcome
Improved segment health and campaign efficiency.
Cohort Analysis
Overview
Tracks how groups of users behave over time, across purchases and redemptions.
Key Use Cases and Benefits
- Measure long-term loyalty impact on customer retention.
- For offline, combine with TRIFFT event data to understand cohort-level behavior.
Expected Outcome
Confidence in how loyalty impacts retention over time.
Catalog Insights
Overview
Analyzes what customers buy, how often, and in what combinations.
Key Use Cases and Benefits
- Dynamically trigger flows for replenishment or upsell.
- Personalize loyalty offers based on past behavior.
Expected Outcome
Increased AOV and purchase frequency through relevant targeting.
Customizable CLV Report
Overview
Forecasts lifetime value of each customer or segment.
Key Use Cases and Benefits
- Align TRIFFT tiers and point rules with real customer value.
- Adjust rewards to improve retention where it matters most.
Expected Outcome
Better program profitability through data-aligned reward strategies.
Data Management Features
Webhooks
Overview
Send real-time data from Klaviyo to third-party systems — including TRIFFT — even if no direct integration exists.
Key Use Cases and Benefits
- Relay events from Klaviyo to TRIFFT without needing to build flows.
- Fill in missing integrations via pass-through.
Expected Outcome
More flexibility in building cross-system loyalty experiences.
Code Component
Overview
Lets you use actual code to shape how data is sent, filtered, or transformed.
Key Use Cases and Benefits
- Segment users by time-of-day or weekday behavior.
- Create logic to push ecommerce metadata into TRIFFT.
- Analyze receipts and dynamically create hyper-targeted segments.
Expected Outcome
Total control over segmentation and data modeling — with real business impact.
Group Membership API
Overview
Allows websites to show content based on which Klaviyo segment a visitor belongs to.
Key Use Cases and Benefits
- Show different banners based on loyalty tier.
- Adjust homepage content for new vs. returning users.
Expected Outcome
Onsite experiences that feel personal and increase conversion.
Data Warehousing
Overview
Lets you pipe in customer data from systems that don’t talk directly to TRIFFT or Klaviyo.
Key Use Cases and Benefits
- Sync legacy CRMs or offline data into Klaviyo.
- Bridge gaps in loyalty personalization when other tools are involved.
Expected Outcome
A complete customer view without broken data pipes.
Custom Monitors
Overview
Let you define alerts for anomalies that automated systems might miss.
Key Use Cases and Benefits
- Get notified of drops in coupon usage after an app update.
- Detect suspected fraud or API failures.
Expected Outcome
Proactive fixes before they impact customers.
Summary
You don’t need Advanced KDP to make TRIFFT and Klaviyo work together — but if you have it, you can go further. Use it to unlock:
- More precise targeting.
- Stronger personalization.
- Clearer measurement.
- Smarter automation.
It’s not just about having more data. It’s about knowing what to do with it.
Updated 2 days ago