Klaviyo Integration 101

Welcome to the TRIFFT + Klaviyo integration guide. This primer will help you understand how to connect TRIFFT's loyalty platform with Klaviyo to create personalized, automated marketing experiences that drive customer engagement and retention.

Welcome! This guide will walk you through how to connect TRIFFT with Klaviyo and start delivering loyalty-powered experiences that drive real customer engagement.

Whether you're a marketer, CRM manager, or loyalty lead — this is where your TRIFFT + Klaviyo journey begins.

Why Integrate TRIFFT with Klaviyo?

By integrating TRIFFT with Klaviyo, you can:

• Automate Loyalty Communications: Trigger emails based on loyalty events such as point accruals, tier changes, or reward redemptions.
• Personalize Customer Experiences: Use TRIFFT's segmentation to tailor messages based on customer behavior and preferences.
• Enhance Data Synchronization: Seamlessly sync customer data between TRIFFT and Klaviyo for unified marketing efforts.

Step 1: Install and Configure the Integration (It only takes minutes!)

Before you build flows or send rewards, you’ll want to get the integration set up. It’s fast and doesn’t require a developer.

• Basic Klaviyo installation
  How to connect your TRIFFT account to Klaviyo and get the core integration in place.

• Sending custom webhooks from Klaviyo
  Trigger loyalty actions from Klaviyo flows using custom webhook calls.

• (Recommended) Confirm data is flowing correctly
  Make sure TRIFFT events (like point earned, reward redeemed) are syncing into Klaviyo properly before launching campaigns.

Step 2: Start Delivering Loyalty with Powerful Use Cases

Once connected, it’s time to put your loyalty program to work with real campaigns.

• Loyalty Use Case Library
  Explore examples like: welcome flows, reward reminders, and personalized offers.

• Using Klaviyo Flows with TRIFFT
  How to trigger flows with real-time loyalty events — like reward earned or tier upgraded.

• Welcome Flow
  Automatically onboard new loyalty members with an engaging intro series.

• Adding Coupon List to Klaviyo Emails
  Add personalized reward codes to your campaigns — dynamically generated by TRIFFT.

Step 3: Maximize the Integration with Data & Customization

Want to personalize more deeply? Run advanced flows? Understand what data is available? This section is for you.

• TRIFFT + Klaviyo Data Overview
  Learn what loyalty data gets synced to Klaviyo (events, properties, segments), how to use it, and where the current limits are.

This section is ideal for teams looking to:

• Create advanced segments
• Connect in-store and online behavior
• Customize reward triggers and flow logic

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Need help or want a demo?

We’re happy to guide you through setup, use case planning, or optimization.
👉 Reach out to our team (https://www.trifft.io/contact-us)