Promo Events
This article explaines the main purpose of Promo Events feature.
What are Promo Events?
- Definition: Promo Events are events that allow businesses reward customers based on promo codes entered in the app.
- Purpose: This feature is useful for marketing campaigns, customer acquisition, and engagement strategies. When a customer enters a valid promo code, the system executes a predefined action.
How Do Promo Events Work?
A Promo Event is triggered when a customer enters a promo code into the app. The system then performs one of the following actions:
| Action | Description |
|---|---|
| Assign Coupon | The customer receives a specific coupon automatically. |
| Add Points to Contest Wallet | The customer earns a set number of points in their contest wallet. |
| Assign Member to Segment | The customer is placed into a predefined segment for targeted offers and content. |
Key Features
- Automated Rewards:
- Customers instantly receive coupons, points, or access without manual processing.
- Flexible Promotions
- Businesses can create promo codes tailored to different campaigns.
- Enhanced Customer Engagement
- Encourages app usage and interaction through promo-based incentives.
Example Use Case
Scenario: Exclusive VIP Membership via Promo Code
A business wants to provide an exclusive VIP segment for premium customers. Instead of manually adding customers, they distribute a VIP promo code:
- The customer enters the promo code "VIP2025" in the app.
- The system automatically adds them to the VIP Segment.
- As a VIP member, they now receive exclusive discounts and early access to promotions.
This allows businesses to automate promotions, reducing manual work while providing customers with instant benefits.
Adding a member to the segment with the Promo Code
Updated 4 days ago