Using Klaviyo Flows to Power Your Loyalty Program

When TRIFFT is installed in Klaviyo, you get access to branded loyalty flow templates that you can use right away — or customize as needed. You can also build entirely custom flows using TRIFFT events and APIs to drive personalized loyalty actions.

Pre-Built TRIFFT Flow Templates

TRIFFT provides ready-made flows to help you launch fast and drive results from day one. These flows come with built-in logic, event triggers, and dynamic data from your TRIFFT loyalty program.

Available Now

• Loyalty Program Welcome Flow
  Greet new members, introduce your program, and drive first actions.

✓ Explore this use case

Coming Soon

• Reward Redemption Reminder (coming soon)
  Remind members when they have unused rewards or expiring benefits.

• Tier Upgrade Notification (coming soon)
  Congratulate members on reaching a new tier and explain new perks.

• Points Balance Update (coming soon)
  Nudge members based on low or high point balances.

• Referral Incentive Flow (coming soon)
  Encourage referrals and distribute rewards when milestones are hit.

Custom-Built Flows with TRIFFT Events

In addition to pre-built templates, you can build your own flows using any TRIFFT event as a trigger (e.g. coupon_redeemed, member_verified) and take action using:

• Klaviyo email or SMS blocks
• Klaviyo webhooks to call TRIFFT APIs (e.g. assign coupon, credit wallet)
• Conditional logic and delays for smarter automation

This lets you tailor loyalty communication and actions to fit your brand and customer journey.

Summary: Two Ways to Build

For webhook use, remember that Klaviyo’s built-in flows can’t trigger webhooks directly — you may need to duplicate and modify the flow as needed.

Need help? Reach out to TRIFFT Support