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Using Klaviyo Flows with TRIFFT

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Flows in Klaviyo let you automatically communicate with your customers based on actions they take in your loyalty program. TRIFFT’s Klaviyo integration gives you powerful tools to create personalized, behavior-driven email journeys that increase engagement and retention.

In this guide, we’ll show you how to set up your first flow using TRIFFT event data: the Loyalty Program Welcome flow.

What You Will Learn

By the end of this guide, you’ll understand:

  • How TRIFFT shares loyalty program data with Klaviyo
  • How to trigger flows based on TRIFFT events
  • How to create a welcome experience for new loyalty members
  • Tips for optimizing your loyalty flows for engagement

How TRIFFT Works with Klaviyo

Once you connect your TRIFFT account to Klaviyo, TRIFFT sends real-time events and profile data to your Klaviyo account.
This includes key loyalty activities like:

  • Member registration
  • Points earned
  • Rewards redeemed
  • Tier achievements
  • And more

TRIFFT automatically adds this data to your Klaviyo profiles via Custom Properties and Events.

📚

Learn more about TRIFFT x Klaviyo integration basics.

Setting Up Your First Flow: Loyalty Program Welcome

A Loyalty Program Welcome flow is an automated email sequence that introduces new members to your loyalty program and encourages early engagement.

Follow these steps to create it:

1. Create a New Flow in Klaviyo

  • Go to your Klaviyo dashboard.
  • Navigate to Flows and click Create Flow.
  • Select Create from Scratch.

Image Placeholder:
![Creating a new flow in Klaviyo](#image-placeholder)

2. Set Your Trigger: TRIFFT "Loyalty Program Registration" Event

  • Choose Metric as your trigger type.
  • Select the TRIFFT event that indicates a new loyalty registration (e.g., loyalty_program_registered).

This ensures the flow starts when a customer joins your loyalty program.

Image Placeholder:
![Selecting TRIFFT event trigger](#image-placeholder)

3. Build Your Email Sequence

Once your trigger is set, add one or more emails.
Typical messages include:

  • Welcome Email: Thank the member for joining and explain how the program works.
  • Benefits Overview: Highlight ways to earn and redeem points.
  • Get Started Email: Encourage first actions like completing a profile or making a first purchase.

Content Tip:
Use TRIFFT custom properties (like point balance or tier status) to personalize the emails!

Code Placeholder: 

<!-- Example dynamic greeting -->
<h1>Welcome, {{ first_name }}!</h1>
<p>You now have {{ points_balance }} points to start redeeming rewards.</p>

4. Add Filters if Needed

You can add filters to the flow to target only certain segments.
For example:

  • Only members who have not made their first purchase yet
  • Members who opted into marketing emails

Filters help make your flow even more targeted and relevant.

5. Turn On Your Flow

Once you are happy with your setup, turn your flow live and start welcoming your new loyalty members automatically!

Best Practices for Loyalty Welcome Flows

  • Be clear and enthusiastic: Make members feel excited to participate.
  • Explain value quickly: Tell them what they’ll get and how to start earning.
  • Personalize where possible: Use dynamic fields from TRIFFT data.
  • Plan follow-ups: A single email is good, but a short series builds stronger connections.

Use TRIFFT’s Pre-Built Klaviyo Flow Templates

TRIFFT’s loyalty experts have developed ready-to-use Klaviyo flow templates to help you launch personalized loyalty communications faster.
Our templates are built to work out-of-the-box with dynamic TRIFFT customer data and are designed to give you a strong starting point for creating engaging, high-converting loyalty email campaigns.

Requirements

Before using flow templates, make sure you have the TRIFFT x Klaviyo integration installed.

📚

Learn how to install the TRIFFT x Klaviyo integration.

Available Flow Templates

Currently, TRIFFT offers the following pre-built Klaviyo flow template:

  • Loyalty Program Welcome Flow
    Greet your new loyalty members with a warm welcome, introduce your loyalty program benefits, and encourage early actions like referrals or first purchases.

More templates will be added soon to help you cover additional loyalty use cases such as reward redemptions and referrals.

Image Placeholder:
![Example of TRIFFT flow templates in Klaviyo](#image-placeholder)

How to Use a TRIFFT Flow Template

To implement a TRIFFT flow template:

  1. Log in to your Klaviyo account.
  2. Navigate to the flow template link provided by TRIFFT (coming soon).
  3. Click the Create Flow button to copy the template into your own Klaviyo workspace.
  4. Customize the flow to reflect your specific loyalty program setup.
  5. Review and activate the flow once ready.

Managing and editing TRIFFT-based flows works the same way as any other Klaviyo flow — you can update email content, triggers, filters, and timing to best fit your strategy.

Next Steps

Once your Loyalty Program Welcome flow is live, you can explore more TRIFFT-based flows like:

  • Reward Redemption Reminder
  • Tier Upgrade Notification
  • Points Balance Updates

Stay tuned — we’ll be adding more guides soon!

Updated 3 days ago