Points Expiration Reminder Flow
Remind your loyalty members before their points expire — and give them a compelling reason to redeem. This 3-step flow helps increase point redemption rates and drive repeat engagement.
Points Expiration Reminder Flow
Remind your loyalty members before their points expire — and give them a compelling reason to redeem. This 3-step flow helps increase point redemption rates and drive repeat engagement.

What this flow does
This flow sends automated reminders when a customer has loyalty points nearing expiration. It includes three stages:
Email Timing | Purpose | Example Subject Line |
---|---|---|
3–30 days | Early warning & gentle nudge | Use your points before they vanish! |
1 day | Last call before expiration | Last chance! Points expire tomorrow |
0 days | Expired points & re-engagement | You just lost some points 😢 |
Why this matters
Customers often forget to redeem their points. This flow nudges them before it's too late — and even after expiration, helps you re-engage with:
- Personalized subject lines
- Dynamic expiration dates & point counts
- Inline calls to action driving redemption
Setup Instructions
- Ensure the TRIFFT → Klaviyo integration is live.
- In Klaviyo, confirm that the
Points expiration reminder sent
metric is tracked. - Create the Points Expiration Reminder Flow from the Klaviyo Flow Library.
- Customize subject lines, preview text, and email template to fit your brand.
- Activate the flow.
Event Properties Used
The following event properties are passed from TRIFFT to Klaviyo and used for personalization:
Variable | Description |
---|---|
points_to_expire | Number of points expiring |
days_to_expire | Days until expiration (0 = expired) |
expiring_at | UNIX timestamp (used for formatted expiration) |
wallet_id | Not used in template, this is the primary wallet ID |
How TRIFFT sends expiration events
TRIFFT sends the wallet_points_expiration
event to Klaviyo automatically — but only under the following conditions:
- Point expiration must be enabled on your primary Wallet in TRIFFT Admin
- Points are evaluated daily at 01:00 UTC
- If points are scheduled to expire, the relevant
Points expiration reminder sent
event is sent — but only on the following predefined days:
Days Before Expiry |
---|
30 days |
14 days |
3 days |
1 day |
0 days |
These trigger days will be configurable per project in the future.
Related Links
Updated 4 days ago