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TRIFFT + Klaviyo Data Overview

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Events sent to Klaviyo


Metric NameSample PayloadNote
Member verified`{
"id": "bf428af0-bf06-4bc4-a91b-91b5bda6e211"
}		TRIFFT member UUID is passed on
Coupon assigned{
"id": "fa89ef32-1420-4fcd-b23a-e9478706dba9",
"name": "Welcome! ",
"coupon": {
"id": "fa89ef32-1420-4fcd-b23a-e9478706dba9",
"name": "Welcome to Club Frog! ",
"description": "Bienvenue au Club.",
"image_logo": "https://cdn.trifft.io/files/abc.png",
"image_card": "https://cdn.trifft.io/files/def.png",
"type": "GENERAL",
"points": null,
"is_enabled": true,
"is_pinned": true,
"created_at": 1723125758,
"updated_at": 1744814400
}
}		When coupon is assigned to member (typically via API or contest). Full coupon info is bundled.
Coupon activated{
"id": "fa89ef32-1420-4fcd-b23a-e9478706dba9",
"name": "Welcome! ",
"coupon": {
"id": "fa89ef32-1420-4fcd-b23a-e9478706dba9",
"name": "Welcome to Club Frog! ",
"description": "Bienvenue au Club.",
"image_logo": "https://cdn.trifft.io/files/abc.png",
"image_card": "https://cdn.trifft.io/files/def.png",
"type": "GENERAL",
"points": null,
"is_enabled": true,
"is_pinned": true,
"created_at": 1723125758,
"updated_at": 1744814400
}
}		When member activates coupon. Full coupon info is bundled.
Coupon redeemed{ "event": "onUserRedeemedCoupon", "timestamp": "2025-05-12T12:34:56Z" }✓ Mapped
Transaction created{
"id": "fc55bed2-471c-42a4-807d-994664439d1e",
"transaction_id": "T-1137073931",
"type": "standard",
"note": null,
"items": [
{
"name": "PINT - PARADISE IPA",
"type": "S",
"price": 5.5,
"qty": 1,
"sku": "1002722495",
"points": null,
"note": null
}
],
"venue": {
"id": "06d27d15-7867-4412-8a81-aaf9b23af497",
"name": "The Frog & Rosbif, Toulouse",
"logo": "https://cdn.trifft.io/files/abc.png",
"currency": "EUR",
"verify_code": null,
"address": {
"id": "1ef4d7ca-1cf8-6634-a567-c9fe5c38cade",
"street": "Toulouse 14 rue de l'Industrie ",
"city": "TOULOUSE ",
"postal_code": "31000",
"country": "France",
"lat": "43.60502235",
"lng": "1.45124591"
},
"is_enabled": true,
"created_at": 1722238315,
"updated_at": 1724947007
},
"venue_id": "06d27d15-7867-4412-8a81-aaf9b23af497",
"venue_name": "The Frog & Rosbif, Toulouse",
"$value_currency": "EUR",
"$value": 5.5
}		Full item details and venue detail is provided
—{ "event": "onUserWasAnonymized", "timestamp": "2025-05-12T12:34:56Z" }Not mapped to metric name
Wallet credited{
"wallet_id": "a79c2086-b157-431a-9bb0-d40884e3994b",
"points": 12.23,
"note": null,
"transaction_id": "0eea095a-f7e3-4dd4-a469-b460173ff4f6",
"wallet": {
"id": "a79c2086-b157-431a-9bb0-d40884e3994b",
"name": "Points",
"is_primary": true,
"type": "POINTS",
"currency": "POINTS",
"suffix": "p",
"prefix": null,
"points": 261779,
"created_at": 1738147448,
"updated_at": 1746713670
},
"$value": 12.23
}		All wallet details are bundled. Note can be instrumental in understanding the sources of wallet balance change.
Wallet debited{
"wallet_id": "a79c2086-b157-431a-9bb0-d40884e3994b",
"points": 12.23,
"note": null,
"wallet": {
"id": "a79c2086-b157-431a-9bb0-d40884e3994b",
"name": "Points",
"is_primary": true,
"type": "POINTS",
"currency": "POINTS",
"suffix": "p",
"prefix": null,
"points": 260556,
"created_at": 1738147448,
"updated_at": 1746717142
}
}		All wallet details are bundled. Note can be instrumental in understanding the sources of wallet balance change.
Profile updated{
"dateOfBirth": "1997-06-14",
"first_name": "Jane",
"language": "fr",
"last_name": "Doe",
"klaviyoID": "01JV2WKTRC6ASGAHX559J2T8AR"
}		All project-specific custom parameters are always passed on. Triggered also when member signs/revokes consent
App opened{
"app_version": "2.1.5",
"app_platform": "ios",
"timestamp": 1747075048
}
Favorite venue changed{
"id": "972d344b-fd01-4461-8a75-09ccf6049445",
"name": "The Frog & Underground",
"venue": {
"id": "972d344b-fd01-4461-8a75-09ccf6049445",
"name": "The Frog & Underground",
"logo": "https://cdn.trifft.io/files/66ababa3890ce605287920.png",
"currency": "EUR",
"verify_code": null,
"address": {
"id": "1ef4d81b-35c6-6af2-952f-29eb98eeb785",
"street": "The Frog & Underground 176 rue Montmartre ",
"city": "PARIS",
"postal_code": "75002",
"country": "France",
"lat": "48.87115850",
"lng": "2.34315221"
},
"is_enabled": true,
"created_at": 1722240492,
"updated_at": 1731945323
}
}		Full venue info is bundled
Added to segment{
"id": "63a6862c-3075-4364-8bc2-254b24b3321f",
"name": "Students",
"slug": "custom-students",
"type": "CUSTOM"
}		System segments like "All members" are ignored
Removed from segment{
"id": "63a6862c-3075-4364-8bc2-254b24b3321f",
"name": "Students",
"slug": "custom-students",
"type": "CUSTOM"
}		System segments like "All members" are ignored
Language changed{
"language": "en"
}		When member changes language (typically in mobile app)
Referral code provided{ "event": "onMemberReferralInvitationSent", "timestamp": "2025-05-12T12:34:56Z" }Not mapped
Referral code invitedNot mapped
—{ "event": "onReferrerRewardWasAwarded", "timestamp": "2025-05-12T12:34:56Z" }Not mapped

Attributes sent to Klaviyo


Attribute NameExample ValueNote
languagefrUser's preferred language
Last_Visit_Timestamp_Local2025-05-12T15:42:17+02:00Local timestamp of last visit
Last_Visit_Timestamp_UTC2025-05-12T13:42:17+00:00UTC timestamp of last visit
loyalty_points0Current points balance
trifft_available_coupons6Number of active coupons
trifft_couponsJSON array (coupon IDs, names, logos, validity periods)Full list of coupons
trifft_fav_location_idfae2fb65-5211-4ffa-b3bb-d53d75231657ID of favorite venue
trifft_fav_location_nameThe Frog & British LibraryName of favorite venue
trifft_id15ab74f3-d9ba-41cf-8963-344e99381235Internal user ID
trifft_points0Duplicate of loyalty_points
trifft_primary_card_id9990000412006Primary card ID
trifft_segments["internal-registered-members", "custom-public-football-3691", ...]Segment membership list
trifft_support_id74YFVFCustomer support ID (possibly for reference)

Updated about 16 hours ago