Use Case Library: TRIFFT + Klaviyo
This guide presents a structured library of loyalty and engagement use cases that maximize marketing impact from TRIFFT and Klaviyo integration. We use the ACORE framework to map use cases to customer journey.
ACORE = Attract → Convert → Onboard → Retain → Expand
Why this model?
- It mirrors how real customers engage with your brand
- It works across e-commerce and physical retail
- It makes it easy to pick the right use case based on your current marketing goals
Each section below contains use cases with a clear purpose, setup simplicity, and channel-specific notes. All are deployable in minutes with TRIFFT + Klaviyo.
Unless mentioned in the title none of the use-cases below require access Advanced KDP (Klaviyo data platform) to work.
Attract
Register and Join Loyalty
Why it's useful: Convert anonymous visitors into trackable profiles and optionally enroll in loyalty.
Marketing goal: Increase known users, email opt-ins Channels: Web, Email
Email Collection via Signup Widget
Why it's useful: Build audience from passive visitors using gated content or popups.
Marketing goal: Grow email list Channels: Web
Refer-a-Friend (Pre-purchase)
Why it's useful: Activate existing members as an acquisition channel before purchase.
Marketing goal: Lower CAC Channels: Email, Social, Web
Convert
First Purchase Bonus
Why it's useful: Incentivize that all-important first order.
Marketing goal: Boost conversion rate Channels: Email, Web
Welcome Bonus
Why it's useful: Give immediate value after signup to drive early action.
Marketing goal: Improve activation Channels: Web, Email
Double Points for First 7 Days
Why it's useful: Encourage repeat behavior early when loyalty is still forming.
Marketing goal: Increase early repeat orders Channels: Web, Email, App
Onboard
Complete Profile Challenge
Why it's useful: Collect zero-party data like birthday, preferences, or location.
Marketing goal: Enable personalization, enrich segmentation Channels: Web
Birthday Field Capture
Why it's useful: Collect birthday data to enable emotional loyalty campaigns later.
Marketing goal: Create future personalization opportunities Channels: Web
Tier Introduction / Progress Tracker
Why it's useful: Visually show the benefits of loyalty progression.
Marketing goal: Drive engagement through gamification Channels: Web, App
Retain
Points Expiry Reminder
Why it's useful: Nudge customers to redeem their points before they lose them.
Marketing goal: Prevent dormancy, increase redemption Channels: Email, App
Coupon Expiry Reminder
Why it's useful: Remind customers of unused rewards and time-limited perks.
Marketing goal: Recover unused value, drive conversions Channels: Email, App
Birthday Reward
Why it's useful: Create an emotional moment with surprise value.
Marketing goal: Strengthen brand affinity Channels: Email, App
Anniversary of Loyalty Enrollment
Why it's useful: Celebrate 1-year or 6-month milestones with bonus points or gifts.
Marketing goal: Reinforce customer loyalty Channels: Email, Web
Anti-Churn Trigger
Why it's useful: Identify and reactivate users who are at risk of churning.
Marketing goal: Retain valuable customers Channels: Email, App
In-store Personalization via Web Portal
Why it's useful: Identify and reactivate users who are at risk of churning.
Marketing goal: Retain valuable customers Channels: Email, App
Expand
Incentivizing Product and Brand Reviews
Why it's useful: Drive UGC and public ratings by rewarding verified purchases and platform reviews.
Marketing goal: Improve trust signals and organic visibility Channels: Email, Web
Add Coupon List to Klaviyo Emails
Why it's useful: Show available TRIFFT rewards directly inside Klaviyo campaign emails.
Marketing goal: Boost coupon awareness and redemption Channels: Email
Loyalty Member Activation Campaign
Why it's useful: Drive repeat visits through tiered rewards during a defined challenge period.
Marketing goal: Increase transaction frequency and engagement Channels: Email, App, Web
What’s Next?
Each use case will soon link to a detailed how-to guide with:
- Step-by-step Klaviyo flow setup
- Reward configuration in TRIFFT
- Best practices and estimated effort
Need a recommendation? Contact us or explore use cases by category.
Updated 2 days ago