Fast-Track Loyalty & Lifecycle Impact with TRIFFT + Bloomreach

A practical guide for marketers and growth teams.
Launch fully functional loyalty and engagement use cases across channels in under 30 days.

---

Why Loyalty Is an Untapped Revenue Opportunity

Loyalty programs are often underestimated — viewed as nice-to-have rather than a core revenue driver. But the data tells a different story:

• Brands in verticals like jewellery and cosmetics regularly spend $30–50 to acquire a single customer
• With conversion rates below 2%, acquisition costs quickly erode profit margins
• Retained customers, on the other hand, spend more and return more often

Investing in lifecycle and loyalty strategies has a measurable impact:

Yet many loyalty programs never reach their full potential — they stall mid-implementation or are too slow to adapt across channels.

---

TRIFFT + Bloomreach: Up and Running in Days

The TRIFFT + Bloomreach integration gives you a flexible, fast-moving loyalty and engagement stack that works out of the box:

• Pre-built use cases deployed via Bloomreach Scenarios
• Loyalty automation mapped to every stage of the customer journey
• Native support for e-commerce, mobile apps, and in-store events
• Modular and brand-adjustable, with no need for deep technical work

---

What You Can Do in 30 Days

TRIFFT comes with a curated library of lifecycle use cases. You can start with any of the following:

• Welcome bonus on signup
• Cart abandonment + loyalty incentive
• Birthday and anniversary rewards
• Tier progression gamification
• Referral rewards
• Product review bonuses
• Inactivity reactivation

Each one includes:

• Estimated setup time (usually 5–20 minutes)
• Bloomreach trigger configuration
• Reward and delivery setup instructions

→ View the Use Case Library

---

How It Works

1. Connect Bloomreach Engagement to TRIFFT

   • Use standard events: signup, purchase, inactivity, birthday
   • Configure webhooks or use Bloomreach Scenarios

2. Choose and Customize a Use Case

   • Start from TRIFFT templates
   • Map Bloomreach segments and behaviors to loyalty actions

3. Launch and Monitor

   • Deliver via web, email, app, or SMS
   • Use built-in analytics or connect to your reporting stack

---

Mobile and In-Store? Also Covered.

TRIFFT supports a full omnichannel experience:

• Mobile: Use TRIFFT’s SDK to trigger loyalty events directly from your branded app. Earn points via app purchases, product views, or QR scans.
• In-store: TRIFFT is used in conjunction with POS and TIL systems to sync real-world events:
  • POS systems trigger TRIFFT events (e.g., “purchase completed”)
  • TRIFFT syncs back loyalty updates to Bloomreach
  • No custom middleware required — we expose a comprehensive, event-ready API suite

---

Reporting and Optimization

Once live, you can monitor:

• Campaign participation
• Points earned and redeemed
• Loyalty tier progression
• Drop-off points in each campaign

TRIFFT includes support for:

• In-platform logs and reward dashboards
• GA4 and custom event exports
• Scenario-level tracking via Bloomreach

→ Contact us for analytics templates

---

Your 90-Day Rollout Plan

→ See full deployment roadmap

---

Resources

• Use Case Library
• Installation Guide
• Why Retention Beats Acquisition

Need help or want a walkthrough? Contact us.

---