Bloomreach

Bloomreach is a customer data platform (CDP) that simplifies managing customer data, personalizing content, and automating marketing. By integrating TRIFFT with Bloomreach, businesses can elevate their loyalty programs by offering personalized rewards and experiences. This combination helps deliver more tailored customer interactions, driving deeper engagement and improving the overall customer journey.

Successful two-way integration of TRIFFT and Bloomreach requires 4 steps:

Sending events from TRIFFT to Bloomreach

  1. Creating API authorization in Bloomreach for TRIFFT
  2. Setting up Bloomreach webhooks in TRIFFT

Sending data from Bloomreach to TRIFFT

  1. Creating API authorization in TRIFFT for Bloomreach
  2. Setting up TRIFFT webhooks in Bloomreach

1. Creating API authorization in Bloomreach for TRIFFT

To set up integration between TRIFFT and Bloomreach, you’ll need to configure the API URL, API Key, API Secret, and Project Token.


Retrieving connection details from Bloomreach

You can locate the required connection information within the Project settings of the Bloomreach platform:

  1. Log in to the correct Bloomreach project.

  2. Click the gear icon in the top-right corner of the interface.

  3. Click on Project settings from the pop-up menu.

  4. In the main navigation bar on the left, go to Access management > API section.

  5. The Project Token and API Base URL are first items at the top of this section.


Generating the API Secret and API Key

To create the API Secret and Key, follow these steps:

  1. Staying on the same API page, scroll down to the API groups section.
  2. Select the New group option from the dropdown menu.
  3. Set the access type to Private access.
  4. Name the group, then click Create group.






  1. the API Secret will be provided in a popup window
  1. The API Key will be shown in the Group keys section.

Setting GET and SET permissions

After creating the new API group, ensure you assign the GET and SET permissions for both Customer Properties and Events. These permissions are necessary to enable proper synchronization between TRIFFT and Bloomreach.


2. Setting up Bloomreach Webhooks in TRIFFT

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Consult this guide for general description of webhook setting in TRIFFT

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Consult this guide for examples of most common webhooks to share member events from TRIFFT to Bloomreach


3. Creating API authorization in TRIFFT for Bloomreach


4. Setting up TRIFFT Webhooks in Bloomreach