Contests

TRIFFT Loyalty Cloud allows you to create multiple types of contests. The contest appears when a customer performs certain action such as scan a receipt, purchase a product, etc.

Creating Contests

Select Content -> Contests
Click the Add new button
To create your first Contest, fill in the fields as described below:

Each Contest cosists of 4 parts:

general Contest Settings
Prizes setting
Win Probability
Entries overview

Part 1: Contest Settings

Under Contest Settings, first fill out the basic info including:

Basic Contest Info

Contest title

Choose a brief and attention-grabbing contest title that will be visible to all users. A character limit is displayed to the right.

Contest description

Contest type

winning codes - a set of codes is first imported in the system by the client. Every code represent a specific reward. Customers obtain winning codes for certain actions (e.g. a purchase), once they enter it in the field displayed in the loyalty program, they reward appears.
random win - the system decides whether the customer wins something or not (the probability of win can be set up under the Win Codes tab)
collecting points - customers are awarded extra points to their accounts as the main prize.

Game

There are several game visuals available:

Pick 1 of 3 cards - A customer has the option to select one of the displayed cards. Once the card is clicked, the award is revealed.
Scratch card - After a certain trigger, a scratch card is displayed to the customer. The award is revealed through a swiping motion.
Spinning wheel - The customer sees a spinning wheel, spins it by clicking a button, and instantly sees if they have won.
Upload a photo - To receive an award, a customer is prompted to upload a photo.

Trigger

The contest appears following one of the selected triggers.

on click - a customer has to click the contest for it to appear
after every purchase - the contest automatically appears after customer's purchase
after wallet credit - the contest automatically appears following the movement in the customer's account wallet

Validity

specifies when contest gets published and unpublished

Contest Visual

In the next step, choose your images (and colors if you picked the Spinning Wheel contest type).

Rest of the fields - Prizes and info tab, Terms and conditions, Contest Partners - are optional.

Do not forget to Save your newly created contest before you move on to the Prizes tab (you'll be redirected to the tab automatically).

Part 2: Prizes

To add contest prizes, click the Add new button

For now, customers can only be rewarded with coupons. Therefore, the creation process is identical to coupon creation.

Again, don't forget to Save the changes once your coupons are ready.

Then move to the last tab Win Codes.

Part 3: Win Codes

The Win Codes section determines the probability of win based on the amount the customer spent.

You can create (or simply activate) up to 3 customer groups:

low spenders
medium spenders
high spenders

It is up to you to decide how much they need to spend to fall into any of the above groups. The spend range needs to be inserted in the At least... points and Less than ... points fields. Here's an example:

Notice, there's no need to use all three groups.

The last step - set up the probability of win for every group. For example, a group of low spenders in the picture below has a 30 % chance of winning either tomatoes or cucumbers, while the medium and high spenders have higher chance of winning those coupons.

Again, Save all your changes.

When you're happy with the settings, return to tab 1 Contest Settings and click Publish. Otherwise, your contest will be saved as Draft (you'll have to Publish it).

Part 4: Entries

In this section, you can preview all existing entries in the contest with detailed descriptions.

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