Loyalty Use Case Library: TRIFFT + Bloomreach
This guide presents a structured library of loyalty and engagement use cases, mapped to the customer journey. We use the ACORE framework.
ACORE = Attract → Convert → Onboard → Retain → Expand
Why this model?
- It mirrors how real customers engage with your brand
- It works across e-commerce and physical retail
- It makes it easy to pick the right use case based on your current marketing goals
Each section below contains use cases with a clear purpose, setup simplicity, and channel-specific notes. All are deployable in minutes with TRIFFT + Bloomreach.
Attract
Register and Join Loyalty
Why it's useful: Convert anonymous visitors into trackable profiles and optionally enroll in loyalty.
Marketing goal: Increase known users, email opt-ins
Channels: Web, Email
Email Collection via Signup Widget
Why it's useful: Build audience from passive visitors using gated content or popups.
Marketing goal: Grow email list
Channels: Web
Refer-a-Friend (Pre-purchase)
Why it's useful: Activate existing members as an acquisition channel before purchase.
Marketing goal: Lower CAC
Channels: Email, Social, Web
Convert
First Purchase Bonus
Why it's useful: Incentivize that all-important first order.
Marketing goal: Boost conversion rate
Channels: Email, Web
Welcome Bonus
Why it's useful: Give immediate value after signup to drive early action.
Marketing goal: Improve activation
Channels: Web, Email
Double Points for First 7 Days
Why it's useful: Encourage repeat behavior early when loyalty is still forming.
Marketing goal: Increase early repeat orders
Channels: Web, Email, App
Onboard
Complete Profile Challenge
Why it's useful: Collect zero-party data like birthday, preferences, or location.
Marketing goal: Enable personalization, enrich segmentation
Channels: Web
Birthday Field Capture
Why it's useful: Collect birthday data to enable emotional loyalty campaigns later.
Marketing goal: Create future personalization opportunities
Channels: Web
Tier Introduction / Progress Tracker
Why it's useful: Visually show the benefits of loyalty progression.
Marketing goal: Drive engagement through gamification
Channels: Web, App
Retain
Points Expiry Reminder
Why it's useful: Nudge customers to redeem their points before they lose them.
Marketing goal: Prevent dormancy, increase redemption
Channels: Email, App
Coupon Expiry Reminder
Why it's useful: Remind customers of unused rewards and time-limited perks.
Marketing goal: Recover unused value, drive conversions
Channels: Email, App
Birthday Reward
Why it's useful: Create an emotional moment with surprise value.
Marketing goal: Strengthen brand affinity
Channels: Email, App
Anniversary of Loyalty Enrollment
Why it's useful: Celebrate 1-year or 6-month milestones with bonus points or gifts.
Marketing goal: Reinforce customer loyalty
Channels: Email, Web
Anti-Churn Trigger
Why it's useful: Identify and reactivate users who are at risk of churning.
Marketing goal: Retain valuable customers
Channels: Email, App
In-store Personalization via Web Portal
Why it's useful: Identify and reactivate users who are at risk of churning.
Marketing goal: Retain valuable customers
Channels: Email, App
Expand
Product Review Reward
Why it's useful: Encourage user-generated content and increase credibility.
Marketing goal: Improve SEO and conversion trust
Channels: Email, Web
Merchant Review Reward
Why it's useful: Incentivize reviews on platforms like Google or Trustpilot.
Marketing goal: Boost brand reputation
Channels: Email, Web
Tier Upgrade Rewards
Why it's useful: Provide recognition and benefits for loyal customer behavior.
Marketing goal: Maximize LTV
Channels: Email, App, Web
Refer-a-Friend (Ongoing)
Why it's useful: Sustain a viral acquisition loop via loyalty referrals.
Marketing goal: Drive sustainable, low-cost acquisition
Channels: Email, Social
VIP Early Access
Why it's useful: Reward your top-tier customers with exclusive perks and experiences.
Marketing goal: Deepen loyalty for high-value customers
Channels: Email, Web
What’s Next?
Each use case will soon link to a detailed how-to guide with:
- Step-by-step Bloomreach trigger setup
- Reward configuration in TRIFFT
- Best practices and estimated effort
Need a recommendation? Contact us or explore use cases by category.
Updated 11 days ago