In-store Personalization via Web Portal

Deliver targeted messaging and 1:1 personalization in-store or on web-based loyalty portals using Bloomreach Weblayers in the Web Portal (Client Zone).

Intermediate

Use Case

Marketing Manager

ACORE Stage: Retain

A – Attract

C – Convert

O – Onboard

R – Retain

E – Expand

Why use it?

Bring online-level of personalization to physical retail.
Display real-time promotions, tailored messages, or contextual CTAs.
Enable clienteling and emotional loyalty through in-store insights.

Time to implement

~1–2 hours total

Enable Client Zone tracking: 10 minutes
Weblayer configuration: 30–45 minutes
A/B testing & scheduling: 30–60 minutes

What you’ll need

A live Client Zone configured in TRIFFT (used in-store or as a loyalty portal)
A connected Bloomreach account with Weblayers enabled
Bloomreach x TRIFFT integration active, with Client Zone tracking turned on

How it works

1. Enable tracking in TRIFFT

Navigate to Settings → Integrations → Bloomreach, tab to Settings, scroll down to Tracking, and toggle Client Zone to ON.

2. Create Bloomreach Weblayers

Design your message using Bloomreach's Weblayer editor. Use segmentation, A/B testing, and scheduling to tailor experiences.

3. Display in Client Zone

Your Weblayers will now appear contextually in the Client Zone – either when the customer logs in (self-service) or when a shop assistant accesses the view.

Use case: Customer-facing view

Highlight time-sensitive discounts (e.g., “30% off today”)
Promote limited-time campaigns or announcements
Display loyalty program perks, upcoming point expiry, or dynamic offers

Use case: Clienteling (staff-facing)

Show current loyalty tier and recent activity to the assistant
Suggest products based on past interactions or interest tags
Alert assistant to VIP status or exclusive in-store eligibility

Best practices

Use short copy and bold CTAs for in-store environments.
Ensure the visual style fits your overall brand and store atmosphere.
Refresh content regularly and track Weblayer performance using Bloomreach analytics.