Surveys

What Are Surveys?

• Definition: Surveys are customizable forms designed to collect feedback from customers by creating interactive questionnaires. Whether you need a simple form to collect specific information or a customer satisfaction survey, this feature enables structured feedback collection directly within the app.
• Purpose: They help businesses understand customer preferences, measure satisfaction, and improve services based on real user insights.

Key Features

1. Customizable Survey Builder

   • Surveys can be designed using an intuitive drag-and-drop interface.
   • Multiple question types are available, such as multiple-choice, rating scales, and open-ended responses.

2. Branded Visual Customization

   • Customize the header, add images, and style survey buttons to match your branding.

3. Flexible Distribution & Scheduling

   • Surveys can be set to run for a specific period to ensure relevant data collection.
   • They can be embedded within the app or triggered via push notifications.

Example Use Case

Scenario: Gathering Post-Purchase Feedback

A retail company wants to measure customer satisfaction after a purchase.

• A survey is created asking customers to rate their shopping experience.
• After completing a purchase, customers receive a push notification linking to the survey.
• The company collects real-time feedback on service, product quality, and overall experience.

By using surveys, businesses can make data-driven improvements based on customer opinions.