Birthday Reward

Celebrate your customers’ birthdays with a timely reward that boosts engagement and strengthens emotional loyalty.

Beginner

Use Case

Marketing Manager

ACORE Stage: Retain

A – Attract

C – Convert

O – Onboard

R – Retain

E – Expand

Why use it?

Recognize a key personal moment to build emotional connection.
Boost conversions with time-sensitive value.
Reinforce retention using soft benefits instead of discounts.

Time to implement

~2–3 hours total

Segment & trigger: 30 minutes
Reward webhook config: 30–45 minutes
Email, push, and weblayer setup: 60–90 minutes

What you’ll need

A birthdate field in your customer profile data.
A Bloomreach scenario to:
- Trigger the birthday segment
- Fire a TRIFFT webhook (for points or coupons)
- Send comms via email / push / weblayer

How it works

1. Collect the birthdate

Prompt customers to provide their birthday during registration or profile completion.

Use:

Bloomreach Weblayers to capture missing birthdate fields
Interactive surveys or email prompts

Example of a birthday capture weblayer:
Placeholder – Weblayer

2. Build the birthday segment

Create a dynamic Bloomreach segment that includes users whose member attribute birthdate matches today's date.
You can also configure the scenario to run 2–3 days before the exact birthday to pre-warm the communication.

3. Configure the reward via webhook

Use Bloomreach's webhook node to call a pre-configured TRIFFT endpoint that:

Assigns bonus points (e.g., 500 points)
Or issues a one-time coupon (e.g., 10% off, valid for 5 days)

Webhook parameters can include customer ID, event type, and metadata (e.g., "birthday_reward").

4. Design the communication

Deliver the birthday message across one or more channels:

Email: Use a Jinja-powered message with a personal tone
Example email preview:
Push notification: Send short greetings with CTA
Push example:
Weblayer: Display a banner when the customer visits
Weblayer example:

5. Automate the flow

Set up a Bloomreach scenario:

Trigger: birthday segment (runs daily)
Action 1: Call TRIFFT webhook to assign reward
Action 2: Send email / push / activate weblayer

Monitor using Bloomreach’s engagement analytics.

Best practices

Personalize the copy: use the customer's name and reference their previous interactions if possible.
Avoid generic messages; instead, lean into emotional tone (“We’re so glad you’re with us!”).
Consider layering additional perks (free shipping, early access) based on tier or LTV.