Rewards

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Rewards are an essential feature of the point-based loyalty program, allowing customers to redeem accumulated points for various benefits. This guide provides an overview of Rewards and their purpose. You will also learn how to create a new reward or how to manage already existing rewards.

What Are Rewards?

• Definition: Rewards are benefits that customers can unlock by exchanging the points they have earned through their purchases. Rewards can be either physical (e.g., merchandise) or non-physical (e.g., discounts).
• Purpose: The Rewards system enhances customer engagement by offering attractive benefits in exchange for loyalty points.

Key Features

1. Comprehensive Reward Management

   • Enables the administration of all rewards offered in the loyalty program.
   • Provides an organized view of available rewards and their corresponding point values.

2. Point-Based Redemption

   • Customers collect points based on purchases.
   • Points can be exchanged for available rewards in the system.

3. Types of Rewards

   • Address: For rewards that will be sent to a specific physical address
   • Contest Draw: For rewards awarded for taking part in a contest
   • Digital: Non-physical rewards, such as a licenses (purely digital)
   • Donations: A non-physical reward, e.g. a charity donation
   • Instant: For rewards awarded to a user instantly, without any other action needed
   • Pickup: For physical rewards to be collected at a specific venue

How to Use Rewards

1. Managing Rewards

   • Navigate to the Rewards section to view all available rewards.
   • Assign point values to each reward to define redemption requirements.

2. Redeeming Rewards

   • Customers can browse the available rewards and select those they wish to redeem using their accumulated points.
   • For physical rewards, users can specify a pickup location or delivery address.

3. Tracking Reward Usage

   • The system provides an overview of redeemed rewards and available stock levels.
   • Administrators can monitor reward trends and adjust point requirements accordingly.

Example Use Case

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Scenario:

A customer collected points by making purchases and he would like to exchange collected points with the "Free burger" reward.

• The customer accumulated 125 points (you can see this in the top right corner).
• First 3 rewards are unlocked as the customer has enough points to redeem them.
• He chooses "Free burger", click on Select a reward and that's it!
• How does the detail of reward look like if you don't have enough points? The button Select a reward is still locked, as you can see on the last screenshot.